This document walks through setup, your monthly plan, your total costs, the plan for moving forward, and your full 501(c)3 discounts and partnership trades.
Membership changes and event registrations flow from GrowthZone into Campaign Monitor on their own. Event reminders, thank-yous, and member emails become automations that trigger based on live GrowthZone data, instead of manual list exports and imports before every send, and no more rebuilding the same event email five times in a month.
If membership information is wrong in GrowthZone, it will be wrong in regards to every automated email that goes out. VRNation's membership records need to be cleaned up in GrowthZone before the November 1 start, which is about 1.5 months away. We will help define what clean looks like, but the "source of record" is in GrowthZone.
A lot has been uncovered over the last year that expanded the original agreement. CSM was not allowed access to the VRN SendSquared account until after an agreement was signed with SendSquared.
CSM supports everything that VRN does and was happy to finish out the original agreement, but similar to VRN, as a small business just starting off, we are unable to absorb the same $30,000 discounts that we provided for the 2025-2026 contract.
| One-time setup item | CSM Published rate | Your 501(c)(3) plan |
|---|---|---|
| VRNATION | ||
| VRNation account setup and migration
✓ White-labeled Campaign Monitor account |
$2,000 | Welcome auto-reply carried over from the '25-'26 contract: −$400 Setup discount: −$300 $1,300 |
| VRNation GrowthZone API setup fee | N/A | −$605 Credited back to VRNation. |
| VRNation Website pop-up build | $300 | Waived Carried over from '25-'26 contract. |
| VRNation Re-engagement email set | $1,200 | Waived |
| YOUR TOTAL ONE-TIME SETUP | ||
| $3,500 one-time cost |
$695 one-time cost |
|
Similar to the '25-'26 contract, setup can be spread over 12 monthly payments. That choice lives in your combined monthly in Section 5, so all the payment math stays in one place.
| What you get, every month | Published rate | Your 501(c)(3) plan |
|---|---|---|
| VRNATION | ||
| VRNation email program: Pro Plus Our Pro Plus plan, up to 8 campaigns a month, at your 501(c)(3) partnership rate
|
$1,950 / mo | $1,300 / mo |
| VRNation Website pop-up signup form | $50 / mo | Waived |
| VRNation GrowthZone API Annual Fee ($740 / year) | N/A | −$61 / mo Credited back to VRNation. |
| Zapier subscription (running GrowthZone connection) | Included | Included |
| YOUR TOTAL MONTHLY PROGRAM | ||
| $2,000 / mo | $1,239 / mo | |
Similar to the '25-'26 contract, Monthly costs can be discounted even further by Sponsorship trade with VRNation.
Use the following checkboxes to bring your Setup Costs & Monthly Invoices down in addition to the 501(c)3 gifts we have offered.
Your year-one trade package completes with the current contract (Section 2), so this new agreement starts with a fresh trade menu. A trade comes off every invoice going forward. These are options, not set terms; we value every trade at your published rates and agree on it together, and we size the final trade package so trades cover up to 50% of your monthly program cost. We pre-checked the mix we think fits the partnership best; adjust freely. The email credit line will also continue as a trade.
The combination we would choose together: the Podcast Spotlight, a Roadshow Segment Sponsorship, 3 conference registrations at your member rates, and CSM's vendor membership continuing as part of the email partnership, with no exhibitor booth this year. Every priced piece is pre-checked below and marked Preferred; the email credit line value gets set together once VRNation prices it.
Choose up to 1 option.
Choose up to 1 option.
Choose up to 1 option.
Choose this option.
Choose up to 1 option. Registrations at your member rates.
Includes CSM's annual vendor membership as part of our ongoing partnership.
A referral is anyone who signs on with Crystal Springs Marketing after finding us through you: a direct introduction, hearing us on your podcast, or meeting us through one of your webinars. For every one who signs on, we take $250 off your invoice for that month. Referral credits apply to that month only and can bring that month's invoice all the way down to $0.*
← Drag the slider to see how a shorter or longer setup spread changes your monthly →
* Sponsorship trades can cover up to 50% of your monthly program cost; we size the agreed annual trade package to fit. Referral credits can take a month's invoice down to $0. Credits do not carry forward to other invoices. Unused campaigns bank for 6 months; campaign needs beyond 8 in a month are quoted as a custom plan.
Plans cover lists up to 25,000 subscribers; 25,001 to 50,000 adds $150 per month. The list cleanup we have done keeps you under that today, and we will always flag it before it applies. The re-engagement set built in your first 90 days is the $1,200 waived gift shown in Section 3.
Your plan covers 8 campaigns a month from day one, with unused campaigns banking for 6 months, so your calendar does not change: 5 sends in November, 3 in December, 2 in January, exactly as scheduled. The first 3 months simply carry a second job alongside the sends: building every automation on the list below, with no separate build fees.
| Months 1 to 3 (Nov 1 to Jan 31) | Month 4 onward (Feb 1) |
|---|---|
Your scheduled campaigns continue as planned, and alongside them, we build:
|
Automation takes over the repetitive work: event and member emails run on live GrowthZone data, and custom HTML production continues at the plan's 8 campaigns a month, with unused campaigns banking for 6 months. We also build drop-in content sections you can place into automated emails, so they stay fresh without a rebuild. |
The connection can only see registrations made after it turns on. So:
The nonprofit discount did not go away. It changed shape. This is the full list of everything in your program and how the partnership discounts it, shown yearly so it all adds up in one place. Flip the toggle to see monthly.
| Plan or program piece | Non-discounted base rate | Your 501(c)(3) partnership |
|---|---|---|
| Our base plans, for reference | ||
| Essentials (1 campaign per month) | $7,800 / yr | N/A |
| Growth (2 campaigns per month) | $12,600 / yr | N/A |
| Pro (3 campaigns per month) | $18,000 / yr | N/A |
| Pro Plus (up to 8 campaigns per month) | $23,400 / yr | N/A |
| Your program, and what the partnership does | ||
| VRNation email program: Pro Plus, up to 8 campaigns a month, banked when unused, full automation suite | $23,400 / yr | You pay $15,600 / yr |
| VRNation website pop-up ongoing fee, waived | $600 / yr | Waived |
| GrowthZone API annual fee, credited back on invoices | $740 / yr | Credited back |
| Ongoing partnership value | $9,140 / yr | |
| One-time partnership gifts (the setup in Section 3) | ||
| VRNation setup discount (flat $300, after the welcome carry-over) | $300 | Gifted |
| Re-engagement email set, waived | $1,200 | Waived |
| GrowthZone API setup fee, credited against setup | $605 | Credited back |
Your monthly invoice is $1,239, matching Section 4: the $1,300 VRNation program minus the $61 API credit. The one-time gifts above total $2,105. The welcome automation and the VRNation pop-up build are not listed here on purpose: both were already covered by your Nov 2025 contract, so delivering them now is a carried-over obligation, not a new gift.
Our current agreement runs on SendSquared through October 31, 2026, and we will honor it fully. This plan replaces it starting November 1. Renewal notice is due by October 1, so we are asking for a decision by the end of September to give both teams time to plan, and to leave time for the GrowthZone membership cleanup before launch.