Email Marketing Tips Archives - Crystal Springs Marketing

Letter saying "Happy Groundhog Day" on a string

January 30, 2026

Is Your Email Marketing Stuck in Groundhog Day?

Email Marketing Tips No Comment 629 Views

Is your email marketing stuck on repeat? Learn how automations and transactional emails help break the cycle and drive consistent conversions.

January 25, 2026

Clean Out Your Inbox Week: Why List Hygiene Is the Gift Your Email Program Needs

Email Marketing Tips No Comment 575 Views

Clean Out Your Inbox Week is the perfect time to improve list hygiene, boost deliverability, and increase email conversions. Learn what to clean, why it matters, and how to start the new year with

Planner with the words "visions for 2026" written on it

January 5, 2026

Kelly’s Korner Blog: New Year’s Resolution: What’s Your Email Marketing Resolution?…

Email Marketing Tips, Kelly's Korner No Comment 603 Views

It’s New Year’s Resolution time, but resolutions aren’t goals. In this Kelly’s Korner post, Crystal Springs Marketing founder Kelly shares smart email marketing resolutions that help small businesses send better, more intentional emails all

January 5, 2026

Kelly’s Korner Blog: Stop the Holiday Hangover: How to Keep Customers in January

Email Marketing Tips, Kelly's Korner No Comment 580 Views

Stop the post-holiday slowdown before it starts. In this Kelly’s Korner post, Crystal Springs Marketing founder Kelly explains how re-engagement and win-back emails keep customers active, loyal, and ready to buy in January.

January 5, 2026

Win-Back & Re-Engagement Email Frameworks: Get Lapsed Customers and Cold Subscrib…

Email Marketing Tips No Comment 589 Views

Learn a proven win-back email framework with step-by-step explanations. Discover why each step works and how to re-engage past customers effectively.

Two women holding Christmas gift bags near a Christmas tree

November 17, 2025

Turning Holiday Shoppers into Lifelong Customers

Email Marketing Tips No Comment 569 Views

Keep the momentum going after the holidays! Discover how to turn seasonal shoppers into loyal, year-round customers with Crystal Springs Marketing's data-driven retention strategies and post-holiday email checklist.

materials for a science project sitting on a desk

November 11, 2025

The Science of Conversion: CTA Placement & Design

Email Marketing Tips No Comment 587 Views

Stop guessing where to put your call to action. Learn the science behind button placement, design, and copy that converts. Plus, grab our free CTA Placement Guide.

November 10, 2025

Kelly Korner: Your CTA Is Boring. Let’s Fix That Before Black Friday.

Email Marketing Tips, Kelly's Korner No Comment 622 Views

Your call-to-action (CTA) might be the reason your emails are not converting, especially with Black Friday around the corner. In this Kelly's Korner post, Crystal Springs Marketing founder Kelly shares how to write CTAs

Someone holding a cell phone with the gmail icon on the phone

October 6, 2025

Gmail Promotions Tab Updates: What Our Clients Need to Know

Email Marketing Tips No Comment 565 Views

Gmail is changing the Promotions tab again. Here’s what it means for your business emails and why these updates are an opportunity—not a threat.

September 25, 2025

Kelly’s Korner: Segmentation is Sexy: How to Stop Sending ‘One Size Fits All’ Emails…

Email Marketing Tips, Kelly's Korner No Comment 567 Views

Stop sending one-size-fits-all emails. In this Kelly’s Korner post, Crystal Springs Marketing founder Kelly shares why segmentation is the cornerstone of email marketing success — and how it drives higher engagement, conversions, and customer