Email bounce rates increasing? Learn how Comcast’s email platform shutdown is impacting email lists, why list decay is normal, and what businesses can do to protect deliverability.
Is your email marketing stuck on repeat? Learn how automations and transactional emails help break the cycle and drive consistent conversions.
Clean Out Your Inbox Week is the perfect time to improve list hygiene, boost deliverability, and increase email conversions. Learn what to clean, why it matters, and how to start the new year with a...
It’s New Year’s Resolution time, but resolutions aren’t goals. In this Kelly’s Korner post, Crystal Springs Marketing founder Kelly shares smart email marketing resolutions that help small businesses send better, more intentional emails all year...
Stop the post-holiday slowdown before it starts. In this Kelly’s Korner post, Crystal Springs Marketing founder Kelly explains how re-engagement and win-back emails keep customers active, loyal, and ready to buy in January.
Learn a proven win-back email framework with step-by-step explanations. Discover why each step works and how to re-engage past customers effectively.
Keep the momentum going after the holidays! Discover how to turn seasonal shoppers into loyal, year-round customers with Crystal Springs Marketing’s data-driven retention strategies and post-holiday email checklist.
Stop guessing where to put your call to action. Learn the science behind button placement, design, and copy that converts. Plus, grab our free CTA Placement Guide.
Your call-to-action (CTA) might be the reason your emails are not converting, especially with Black Friday around the corner. In this Kelly’s Korner post, Crystal Springs Marketing founder Kelly shares how to write CTAs that...
Gmail is changing the Promotions tab again. Here’s what it means for your business emails and why these updates are an opportunity—not a threat.