Compliance Archives - Crystal Springs Marketing

When Good Email Addresses Go Bad: Understanding List Decay and Bounce Rates

July 6, 2026 Email Marketing Tips No Comment 80 Views

Email bounce rates increasing? Learn how Comcast's email platform shutdown is impacting email lists, why list decay is normal, and what businesses can do to protect deliverability.

Clean Out Your Inbox Week: Why List Hygiene Is the Gift Your Email Program Needs

January 25, 2026 Email Marketing Tips No Comment 644 Views

Clean Out Your Inbox Week is the perfect time to improve list hygiene, boost deliverability, and increase email conversions. Learn what to clean, why it matters, and how to start the new year with

Someone holding a cell phone with the gmail icon on the phone

Gmail Promotions Tab Updates: What Our Clients Need to Know

October 6, 2025 Email Marketing Tips No Comment 645 Views

Gmail is changing the Promotions tab again. Here’s what it means for your business emails and why these updates are an opportunity—not a threat.

Why It’s Smart (and Sometimes Necessary) to Include a “Permission to Track” Checkbox …

July 22, 2025 Email Marketing Tips, Legal No Comment 596 Views

Learn why adding a ‘Permission to Track’ checkbox in your email signup is smart for trust, transparency, and global privacy compliance, even if it’s not required.