Is Your Email Marketing Stuck in Groundhog Day?
Is your email marketing stuck on repeat? Learn how automations and transactional emails help break the cycle and drive consistent conversions.
Clean Out Your Inbox Week: Why List Hygiene Is the Gift Your Email Program Needs
Clean Out Your Inbox Week is the perfect time to improve list hygiene, boost deliverability, and increase email conversions. Learn what to clean, why it matters, and how to start the new year with
Kelly’s Korner Blog: Stop the Holiday Hangover: How to Keep Customers in January
Stop the post-holiday slowdown before it starts. In this Kelly’s Korner post, Crystal Springs Marketing founder Kelly explains how re-engagement and win-back emails keep customers active, loyal, and ready to buy in January.
The Science of Conversion: CTA Placement & Design
Stop guessing where to put your call to action. Learn the science behind button placement, design, and copy that converts. Plus, grab our free CTA Placement Guide.
Kelly Korner: Your CTA Is Boring. Let’s Fix That Before Black Friday.
Your call-to-action (CTA) might be the reason your emails are not converting, especially with Black Friday around the corner. In this Kelly's Korner post, Crystal Springs Marketing founder Kelly shares how to write CTAs
Gmail Promotions Tab Updates: What Our Clients Need to Know
Gmail is changing the Promotions tab again. Here’s what it means for your business emails and why these updates are an opportunity—not a threat.
Kelly’s Korner: Segmentation is Sexy: How to Stop Sending ‘One Size Fits All’ Emails…
Stop sending one-size-fits-all emails. In this Kelly’s Korner post, Crystal Springs Marketing founder Kelly shares why segmentation is the cornerstone of email marketing success — and how it drives higher engagement, conversions, and customer
3 Personalization Tactics That Boost Clicks (Without Being Creepy)
Personalization doesn’t have to be creepy. Discover 3 email personalization tactics—dynamic content, engagement-based segments, and behavioral triggers—that boost clicks and build trust.